Bounce rate is one of the most important, yet misunderstood metrics in Google Analytics. In this post, we’ll look at what sort of bounce rate you should be aiming for, and what to do if your website bounce rate is higher than this.
What Is Bounce Rate?
Google’s own definition of bounce rate is: “The percentage of single-page sessions” (i.e. sessions in which the person left your site from the entrance page without interacting with the page).
The first half of this sentence is technically incorrect, because bounce rate is actually the percentage of single interaction visits to your website. But, for simplicity’s sake, we’ll stick with Google’s definition.
Here is an easy way to think of website bounce rate. Think of a ‘bounce’ as someone landing on your website, not clicking on any other pages and then leaving. The bounce rate is, therefore, the percentage of people that do this, rather than stay and take a look around your website.