The 10 commandments for a successful social media presence

Even if you use social media every day, even if it has become part of your daily life, the way you present your business in the world of social media is not a piece of cake! That's why the following 10 commands will help you learn the rules of the game faster!

 1. Create a page that is friendly and attracts attention. 

This is the beginning of success. Then, consumers themselves will be the ones who will produce and broadcast advertising messages, comment, rate and recommend products and services that they were happy with. 

2. Define the strategy that you will follow and implement it faithfully.

 Although an increasing number of businesses follow new market trends and enter Social Media, more than half of Social Media Marketing programs fail (Gartner, 2008). Businesses should, after first conducting market research and evaluating the collected data, in order to understand the environment, customers and competition, then be guided to target setting and strategy development, which must function as a guideline for every action taken. 

3. Have a methodical presence. 

It is necessary to produce new material at regular intervals, at least a few times a week for small businesses and daily, if it is a large business. It is extremely important that Social Networking websites are active, in order to create an ongoing conversation with the audience, encourage their participation and promote long-term relationships. 

4. Make sure your content is interesting and attractive. 

It is not enough just to have the right frequency of publications, but also their quality. In addition to actions, new products and information about each company, businesses should ensure that their content is up-to-date, attractive and relevant to the interests of the audience they are addressing. 

5. Keep a balance between the frequency of publication and the relevance of the content. 

The best way to retain a customer is to offer them what they want in a balanced way. Without a methodical presence, the consumer will silently be lost to the competition, while on the contrary, with an excessive presence, feelings of pressure and ultimately aversion will be created. Furthermore, the content must be interesting and attractive, but always within the permissible framework of the relevance of the business's object. 

6. Build a personal relationship with the consumer. 

When the consumer feels that he can express himself, that his complaint, problem and opinion are heard, he feels that he is actively participating in the shaping of the company's products and remains loyal, developing long-term relationships of trust. 

7. Always speak honestly. 

Never make promises that you cannot keep. Research has shown that consumers are receptive to not providing a request when this is documented by the company and with an indication of interest. On the contrary, there are many examples of creating negative “noise” and bad reactions when the promises made by companies were revealed to be untrue and misleading. 

8. Offer immediate response and consistency. 

When should there be no indifference and delay in response. Research has shown that 68% of consumers who stopped interacting with a business did so because they felt the business did not care about them.

9. Respond to all comments, even negative ones.

 The study by Bambuer, Sachse, and Mangold (2012) showed that individuals tend to create and read negative product reviews, resulting in a decrease in brand value. Businesses should follow negative comments, prioritize them, assess potential risks, and take necessary precautions.

10. Stay informed and adapt to changes.

In such a competitive and growing environment, businesses cannot help but be informed on a daily basis about the developments in the environment. Subsequently, their objectives and strategy should be adapted and harmonized are subject to the circumstances. 

Source: fortunegreece.com