Face & Body Aesthetics Center
Genesis
Genesis is a face and body beauty centre in Chios, open since 2011, with the website's welcome signed by its owner, Sofia Ladikou, an aesthetician and cosmetologist. The website we built and host works as the centre's complete catalogue: a visitor finds the treatment from their need and sees what it involves, before booking an appointment.
The classification follows the need, not the machine: on the face, cleansing, acne, hydration, anti-ageing, firming, brightening; on the body, slimming, cellulite, firming, lymphatic drainage. The products were organised on the same axis, so the two catalogues read the same way.
Browsing the catalogue puts the categories first, on mobile too: the visitor picks the need and moves down to the treatment. The named treatments — from Laser Apilux to Mesolift — have pages of their own, as do the product brands.
Beauty & Wellness
The feature that binds the whole is the treatment page: it states the duration, describes the procedure step by step and closes with the related products — the cosmetics that pair with the treatment, each with a photograph and a page of its own. The centre's catalogue and the product catalogue become one route.
The website also gives the centre a face: the first-person welcome, the Interviews and the owner's embedded YouTube channel introduce who will receive the visitor. Beside them, the Genesis Gift Card for those choosing a present, the Offers, the newsletter and the posted opening hours in the footer of every page.